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Hyundai Doosan Infracore (HDI) is replacing the Doosan brand on its construction equipment and introducing its new brand of ‘Develon’. The change takes place a year and a half since August 2021 when HDI became a subsidiary of Hyundai Heavy Industries (HD Hyundai).

The brand name on all HDI equipment will change to Develon – acombination of the words ‘Develop’ and ‘Onwards’. In a press release the OEM said that the new name conveys HDI’s focus on the future through innovation and its intention to change the world with innovative products and solutions.

HDI will continue as a subsidiary of the Hyundai Genuine group alongside Hyundai Construction Equipment (HCE). The Bobcat range is unaffected by this change. After the launch of the new brand at ConExpo-Con/Agg, work will begin on changing the brand at local dealers for both signage and machine decals. Doosan said, “Customers are likely to begin to see newly branded machines at their local Develon dealerships and on jobsites as early as the end of Q2 2023.”

Cho Young-cheul, CEO of HDI, said, “Develon will lead the future market of electrification and automation to spur growth and continue to be a brand of choice for our customers.” The three construction brands under HD Hyundai are Hyundai Genuine (Hyundai Heavy Industries Group’s holding company in construction machinery), Hyundai Construction Equipment and Hyundai Doosan Infracore (HDI), which is to become Develon. 

HDI says that it plans, “to take a leap forward to becoming a global top-tier player in the construction equipment industry” with the launch of the new brand.

This article appears in January-February 2023

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January-February 2023
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